SEO and SEM Services:
We provide quality work that leads
your business to success.
It generates high conversion lead.
We have hands in different websites in wide range of fields in Nepal:
- Travel and Tours
SEO – Search Engine Optimization in Nepal
SEO is an online promotion and web optimization technique. Make reach of your content to the person who is searching for it. Such as information, product, promotion info-graphics, images, PDF, videos.
This is to drive organic traffic to your content by exposure of your content to the relevant people. There are a numbers of factors considered.
SEO Factors: Some of them are here
• Accessibility by major search engine bots
• Meta title, description and H1 tags (web structure)
• SEO friendly URL
• Quality content
• Proper UI: Answer to what people searching for a conversion
• Domain age
• Relevant back-links and many more.
Why is SEO necessary?
Online marketing is trending as a result of excessive use of smartphones and laptops. We can say easy access to the internet. Anyone can get proper information about what they are searching for. The job belongs to the search engine through the internet.
The search engine uses an algorithm to return the most relevant content to the search. In the context of Nepal, we recommend search engine optimization. It will make your idea or sell your product/service to lead conversion.
How SEO works?
As we know, the search engine uses an algorithm to return relevant content to search. Then how that works might be the question for many. The search engine uses search bots to crawl and index.
Search engine bots crawl all the content in the web network. It will judge the proper content, website structure, back-link sand citation. It will analyse people’s behaviour and search records. Google performs continuous updates within a certain time frame monitoring search.
Then it can identify the most relevant content and how people react with that content. If anybody search, then it will return the list of the website contains relevant content. When people visited the first website in the list i.e. SERP 1 on the first page.
The search engine identifies if that visitor finds what he/she searching for. And it identifies so he/she satisfied with the content. How much time that visitor stays on the page and reads the content. This lets the search engine knows how is the quality of content.
If a visitor stays in the site more, the bounce rate will be low and content seems engaging and will rank high as before. If the bounce rate is high then next relevant content will be in SERP 1. Hence, the quality of content and answer to the visitor determines the rank of your page.
Free SEO Training:
This is a free SEO training session. It is for the beginner who wants to step on search engine optimization. ie. SEO in Nepal.
You will learn the basic that applies to any website to get high rank in search engine step by step.
SEO is the rules and guidelines that the search engine recommends.
Anyone need to follow these rules and guidelines and are accessible to one who is looking for SEO.
Before starting you should be familiar with the search engine and its guidelines.
We are doing SEO in fact that a search engine finds our website when querying keywords.
How Does Search Engine Works?
Before the beginning of training, we will put lights on how a search engine works. Search Engine Crawl the website on the web and index in its database. Then returned the result for query in search engine. The search engine crawls all the website in the network.
It keeps a complete list contains page title, image, keywords, links related information. This is indexing or a copy of the website and its complete information.
After you query any keywords, the search engine uses their algorithms. It identifies the most relevant information. Then it returns the results in the search engine ranking page.
Google search engine ranking:
When you search any keyword in Google search, it will display a list of pages contains that keywords. The position of web pages in the list is the Google ranking. The first web page appears in the search result is of rank 1 in Google search. The page should follow the search engine guidelines to be in top position. and must contain the most relevant content to the keyword searched.
SEO Training Session 1
SEO is of two types. On-Page and Off-Page. Implementing search engine guidelines within our website is all about On-page. Working to build a link to our page is Off-Page.
Niche: You should be clear for what purpose/topic the page you are going to set up. SEO terms it as a Niche. Business with automobile services must have content related to automobile services.
Keywords: It could be either words or key phrase with few words related to your niche.
We analyse prior keywords if people are searching for it or not. You can use Google keyword planner
(it’s totally free of cost). It analyzes how many visitors are there per keywords. it will display highly search keywords related to your keywords. Signup to Google Keyword Planner and explore keywords. You can filter location to target locality too.
Content: After Keyword research you should work on content. Content should be unique with proper spelling and grammar. It should be readable.
Content must contain information to the keyword. Keywords will be present in content in a natural way. Use related key phrases. Publish the content on your website. after queries, the search engine will check for matching the words or phrases, and the related information in the content and return the most relevant page to the one who queries. This is the key terms of On-Page SEO technique. Hence, content must be useful. It must be well managed in the website for increasing user experience. Meaningful and engaging content will generate lead conversion.
Title Tag: It is the brief description of your page. we keep it at top of the page when your website is open. To be continued…. we are publishing each week more.
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